Using Wappalyzer to Win Business From Competitors

3 min read

In this experiment I share how I'm experimenting with a tool that's new to me—Wappalyzer—to win business away from competitors and businesses that are using a certain combination of technologies that I know Outseta competes well with. Wappalyzer allows me to easily identify these sites and also gives me contact information for contacts at these companies. I then follow up with an email like the one below.

I generally don't spend a lot of time on campaigns focused on winning business from competitors—it's just a tougher battle than focusing on finding buyers who are searching for products like yours and haven't bought a competitive solution yet. But this has been working well because my outreach is super targeted and relevant given I know which tools the company is already using.